As such, a cursory review of the firm lends the analyst to understand the technological systems that manage business interaction are both antiquated and serving to constrain the level of analytical inferences that could be drawn from more updated packages that are currently on the market. In this way, the following discussion will centre upon the way that the can maximize its potential by the correct application of BI within its component parts. 2.1 Challenges (need review) Currently, Solent Sport suffers from a range of issues the majority of these problems can be fixed by the proper use and application of BI.įirstly and most importantly, the firm must seek to perform a thorough review of what is currently working and what needs improvement. Moreover, the loss of efficiency has effects on the net level of profitability and the level of competition the firm can integrate within the market. As a function of these carryovers, the stakeholders within the firm, both leadership and line employees, find it difficult to exercise the full potential that the brand could integrate with the end consumer.
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